Dick's drive in's posts on Facebook and twitter are mostly directed to fans or fan generated. That being said, the content is relevant to Dick's and Dick's fans. It shows just how much love Dick's receive from their fans.
On facebook - people post about how they spent their night and how they plan on going to Dick's
On twitter - people post about how they love Dick's and Dick's responses to those people.
Since now there is no event going on unlike 3 months ago, there aren't many posts directed the community in general on both twitter and Facebook (besides, how awesome their burgers are.). I look forward to the next event Dick's drive-in is going sponsor and advertise
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