First of all, Tully's posts their videos on Vimeo. Vimeo can be a great site, if used correctly. For artist's or photographer's videos, Vimeo's high quality videos and clean interface can be great. For a corporation like Tully's, who should be more concerned with brand exposures, YouTube should be utilized, as it comes up higher on Google searches, and is has more users within the site itself. Additionally, YouTube makes video responses easy, allowing users to interact with brands. If Tully's started creating content on YouTube, they would have a wider viewing audience than if they stayed on Vimeo.
Secondly, Tully's video content is boring and too narrowly focused. Take this video for example (take note that an additional disadvantage of Vimeo is that it is harder to embed than YouTube videos):
http://vimeo.com/28154398
If I didn't have to watch the video to come up with things to say about it, I would have stopped watching after 5 seconds. It does nothing to grab your attention in the intro, and nothing to keep interest throughout the video. Additionally, Tully's is hardly mentioned at all in the video. Compare it to a video with a similar message put out by Starbucks:
This video draws you in with a catchy song, moving animations, and doesn't drag on so long that you lose interest. It even ends with a call to action that would lead you to Starbucks' home page. Both Starbucks and Tully's videos are about community engagement, but Starbucks is placed on a well-populated site with timely, interesting, relevant content, and it makes all the difference. Starbucks' video has twenty times the views that the Tully's video has.
I would recommend Tully's start a channel on YouTube where they create content much more frequently: Tully's haven't posted a video in 7 months. As long as the content is updated frequently, and is interesting and relevant, the viewers should follow.
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