Dick's Drive-in's Use Of Social Media

Dick's Drive-in uses a variety of social media tools to market the Seattle-based burger joint. With over 17 years of marketing experience, Carrie Shaw, Director of Marketing and Social Media at Dick's Drive-in (Linked In) uses an effective mix of social media to market Dick's to not only Seattle, but aims to market nationwide.

Among the various social media, their Youtube channel does not catch much traffic unfortunately, they have less than 20,000 views. The use of this tool focuses on public relations related material such as new opening locations or news events regarding the community. It has potential but a lack of attention and pizazz could bring their YouTube channel more traffic, and thus more business.

On the other hand, their Facebook has received the opposite treatment; lots of interaction and traffic.Here you have people advertising for the company, tagging them in their posts with frequent check-in's, talking about the community, and much more. It is by far more effective in getting information about the company: informing important stuff to us, their consumers, about events, new opening locations, operating hours.

Twitter as well, is proving equally effective in getting their messages scattered across. Various businesses tag the local chain about their good deeds, and fans thank them for their hard work in the community.