It still amazes me how there can be a company with a notable Twitter following and YouTube channel, and I can remain totally oblivious. I suppose it just speaks to the sheer intensity of the noise in social media today.
In any case, I was surprised on my first visit to the Twitter, LinkedIn and YouTube pages of the Washington Technology Industry Association (WTIA). Although I had never heard of the company, they had a clean, user-friendly website, nearly 2,000 Twitter followers, over 5,000 members of their LinkedIn group, and hundreds of videos posted to YouTube.
I was initially impressed by their Twitter page in that it had a customized background, evidence of frequent tweets, and close to 1,000 followers. The updates seem personal and interactive; the language is casual and many posts included pictures. WTIA demonstrates proper usage of hashtags, retweets, and tagging, and many other Twitter users have tagged them to say thank you or directly interact.
While it seems WTIA has a firm handle on Twitter usage, my one major complaint was their background. It was improperly formatted and a large portion of the text they included was blocked from view. If you're going to further push your brand by going through the trouble of creating a custom background, at least do it right.
The LinkedIn group still has not accepted me, so I am unable to view it in its entirety. I'm not pleased with how long I have had to wait, but if the membership already includes over 5,000 people, I am sure it must be worth joining.
As for YouTube, WTIA has uploaded nearly 200 videos, and some have more views than others. Many have less than ten, but one or two has thousands (one had 9,125). I think by leaving the videos up that nobody appears interests in, WTIA is cluttering their YouTube channel making it difficult to navigate and hiding the more meaningful clips under masses of uninteresting ones. The have compiled 17 playlists, but many of them are outdated. For example, they have one playlist where every video is from a 2009 award ceremony. WTIA needs to clean up their YouTube page to highlight their new, relevant content.
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