Apple Inc. is a multinational corporation that creates consumer electronics, computer software, and commercial servers. Its core product lines are iPhone, iPad, iPod music player and Macintosh computer line-up. Apple was founded by Steve Jobs and Steve Wozniak. The very first Apple product was Apple I, which was a computer. As the company developed, there are more and more new and high tech products.
The reason that i think Apple is a game changer is because Apple products are now everywhere. It changed people's living style. 8 out of 10 of my friends are using iPhone. Almost all of my friends have at least one Apple product, such as iPhone, iPad or iPod. More and more people are becoming Apple fan/freak. They have to use Apple products. Nowadays, you can see people all holding an iPhone and doing the sliding action everywhere, on the dinning table, on the bus or even in the class. The age that kids start to use electronic products are getting younger and younger. It is pretty common to see a 2 years old kid sliding his/her finger on an iPad/iPhone.
As of 2011, Apple is one of the largest technology firm in the world, with the annual revenues of more than $60 billion. There are a lot of reasons why Apple can attract so many customers. Apple provide customers with the newest style of its products which is not in the market yet. Also, Apple products are convenient and user friendly which customers can get used to very quick. In addition, in its stores, there are always many assistances ready to help you. Last but not least, Apple knows how to promote its products and that's why there are always so many customers waiting outside of the stores for hours just for Apple's new released products.
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