Childhaven's use of video is actually one of their stronger suits in their internet marketing efforts. They have a YouTube channel as well as a video on their website. There are various videos on their YouTube channel that display an introduction to their company, interviews with the media, and personal reflections of adults that were involved with the group as children. On their website, when the "Who We Are" tab is selected, an introductory video on the top right corner automatically begins to play.
Below you can find an example of the type of videos Childhaven posts on their YouTube channel and website. I believe they are fairly decent for a small non-profit business. However, there is still much room for improvement. Let's discover ways that Childhaven can boost their view count and subscribers on their YouTube channel while incorporating more interactivity between their donors to ultimately increase donations.
Will achieving additional viewers and subscribers be as easy as making sure there is a larger connection between other social media sites such as Facebook, Twitter, and LinkedIn? I believe that should help to some extent. However, to obtain a significantly larger amount of views and subscribers, more drastic changes need to happen that will allow the donors to get involved.
A great portion of the donations given to Childhaven derive from companies. The companies that donate also generally create a fun and engaging activity to generate participation from employees. For example, the company I currently work for donates toys each holiday season for Childhaven. This year, the toys were collected under a tree in the lobby and a friendly competition developed between different departments in the office with a prize for the team that collected the most toys. Childhaven could encourage companies to video tape their unique ways of collection donations. They could create their own friendly competition where the company that accumulates the most views, comments and likes on their video will receive a free sponsorship spot on their website. The videos could be submitted through a link on Childhaven's Facebook fan page, and the winner will have their video uploaded on the Childhaven YouTube channel.
I believe this form of B2B marketing could generate positive responses both for Childhaven and for the companies participating. There will be an increase in the amount of hype built around popular donation periods such as the holiday season. Companies will also have an incentive to participate as they have the opportunity to be rewarded. As they attempt to win the contest, more and more people will be exposed to the donation processes of Childhaven. This will be the best way for Childhave to obtain a desirable amount attention to increase their number of views and subscribers.
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