Steve Jobs wanted his customers to experience the Apple brand. His target wasn't to sell more products, but to enrich his customers lives with his products and to better impact their lives. Not only does the Apple store have all of their products in their store for customers to experience, they have a Genius Bar which builds an even deeper relationship with individual customers.
The layout of any Apple store is unique, the doors and windows are transparent so anyone walking by can see how many customers are being influenced by the Apple brand. When more customers are drawn to the store, they start to purchase Apple products for their business and personal use.
Moreover, Apple does have a unified store layout but has much diversity within the styles and types of employees they hire. There are employees of all ages, sizes, races and interests to show that Apple is a product that anyone and everyone can benefit from. Because the huge target market, Apple offers the One to One program where the customers can learn about anything that interests them, such as website building, presentation building, and anything you can do with a Mac OS.
Apple is changing the way stores and retails market themselves to the customers. They are similar to a retail store I used to work at, Abercrombie & Fitch. Both companies try to impact their customers with store experience and customer service instead of pushing and enforcing sales and commission.
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