Google a company immortalized.

" Let me Google this," "How about you Google that?" - Accept it, you have said one of those sentences before; Google has as a company changed everyone's life so much, that we use their name as a legitimate word. It was added to the Merriam Webster Collegiate Dictionary and the Oxford English Dictionary back in 2006, but it was being used in daily context even before being immortalized in the English language. How did Google achieve this?

Everyone knows that Google came to life through Larry Page and Sergey Brin, it started as project "BackRub" and from then on further developed to the Google website and search engine as we know today. In my opinion, the algorithm that Page and Brin invented and perfected in later years was the primary force in making the company. It was so good, other search engines, such as AOL.com, Yahoo and etc. paled in comparison. People started using Google more because it gave them the more relevant results, not just a bunch of websites that lists the words that they were looking for. In 2003, Google had its IPO and started to grow even bigger while accepting projects that are supposed to immortalize them once again.

Google has thorough the years introduced a lot of projects that could change the way we do thing, however, it also has its fair share of failed, discontinued or "on the edge of oblivion" projects. The newest one with the most buzz is Project Glass (more info in Kate Reye's post), it is supposed to revolutionize the way technology interacts with us on a daily basis. Before that, Google came up with the Android OS, a mobile computing platform that could compete with the Apple iOS. On the other hand, Google has a considerable number of projects that did not work out as they imagined, one of the most recent things, is Google+ and GoogleWave; both were supposed to be changing the way we do social media, communicate and collaborate; fast forward to to day, GoogleWave is going to be cancelled on April 30th while Google+ is a wasteland. This makes me question the Project Glass, is it just another project destined to fail or is it going to change our lives again like Google already did once?