Secondly, I learned that in Internet Marketing, you have to build interesting and compelling content, while attentively listening to your customers. Nowadays, customers are pickier than ever due to the excessive amount of advertisements that clutter their minds and make it hard to choose, they want the best content and what's attractive to them. We as marketers have to take on that challenge and get the customers' attention. Being able to give them a clear and simple message when we advertise and clearly show the 80/20 rule,that we care for them and are not solely pursuing for-profit commercially. We need to hear their feedback, regardless of whether it is positive or negative, be able to turn it around and improve. I also learned and analyzed my client's Facebook, Twitter, YouTube, and LinkedIn. I now understand just how important and influential these sites have become to the marketing and business world.
Lastly, I learned how to effectively reconcile an Internet Marketing Plan for my client, Big Fish Games, Inc. I learned about their strategies in implementing their marketing efforts. How they are in the lead and ahead of their competitors, and recommend what to improve upon. I see that they have a consistent and strong customer base. I also learned about how mobile marketing is the wave of the future, as the mobile market is emerging rapidly. It is seemingly important to consider implementing mobile apps for companies in order to conveniently appeal to new consumers.
