Jones Soda Company does not use video at all for their marketing techniques. As you can see, the YouTube search result in the order of the most relevance was 5 years ago. There are no videos posted by the company or its fans and customers. I searched high and low for videos in their social media portals and the last one posted on their Facebook page was in February 2011 of someone skateboarding.
There are many marketing techniques that Jones Soda can use! I am personally ordering my graduation dinner favors from Jones Soda and I think it would be great if they showed a video of a recent graduate at the graduation and as the parents film the graduation through their camera, the screen shows the photos being taken being labeled onto a Jones Soda bottle and being distributed among friends and family at a graduation dinner.
Moreover, Jones Soda can have contests to build video advertising, such as having a contest on who can drink the soda most resembling the character or situation on the label of the drink. Or, who can collect the most labels and different photos of Jones Soda.
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