Childhaven's Presence On The Internet

Childhaven is described on it's website to be the "only nonprofit organization in King County dedicated to the mission of healing young and vulnerable victims of abuse while breaking the cycle." They have a great mission that is only accurately portrayed on their website.  In today's world of interactive marketing, the internet needs to become a more significant part of their advertising.  There is evidence of use on social media sites such as Facebook, Twitter, LinkedIn and YouTube.  However, none convince, besides perhaps maybe YouTube, that there has been much time devoted to their use.

Childhaven's Facebook page almost seems to have been abandoned.  The description is one copied from Wikipedia.  Forget a Welcome and/or Landing Page, they do not even have a wall.  They only have a profile picture; there are no additional photo albums.  There has only been mentions of the business through posts of other people.  The page has 120 likes.  I believe there is a huge potential for marketing use with Childhaven's Facebook page with so many likes for literally zero content.

Childhaven's Twitter is not much more impressive.  Again, they only have a profile picture and no additional photos.  But at least this time it appears they created their own description as opposed to the standard Wikipedia replacement.  They have four tweets (no originals, only replies to people/companies that donate), 20 followers and 18 that they follow.  Not to mention that the four tweets all happened on one day back in December of 2011.  Twitter could be useful for their B2B marketing efforts as many companies enjoy tweeting to other companies they are involved with, especially if they will get to show off their philanthropic endeavors.

Childhaven's LinkedIn presence is minimal to say the least.  When their company is searched on the site, there is not profile or description that is shown, only employees.  At this point they only have 54 followers.  As a non-profit that should most likely has the desire to appear professional, a description and profile photo should be added to improve networking ability on this site.

Childhaven's YouTube channel is probably the only one that has been allowed an allotted amount of time for someone to focus on.  There are currently seven heart-wrenching videos that display what the non-profit is about and their influence.  There have been a total of 5,509 views of their videos.  However, they only have three subscribers.  The amount of subscribers seems significantly lower than it should be for the amount of views of their videos.  Childhaven should focus on obtaining subscribers to further promote their videos if they have want to continue with the largest focus of their social media efforts on YouTube.

Childhaven has a long road ahead of them if they choose to include social media in their marketing plan.  It is definitely not impossible, but would most likely require a lot of work and dedication.  I believe the non-profit would see many benefits from increasing their internet marketing use.  Word-of-mouth is generally the best way for such businesses to generate the most donations.  With social media being the most current method of word-of-mouth marketing, Childhaven needs to jump on the bandwagon and increase and improve their use.

Click on the links below to view Childhaven's most current presence on the internet.

Website
Facebook
Twitter
LinkedIn
YouTube