Videos Rhapsody

Rhapsody TV is Rhapsody's YouTube channel which has acquired 657 subscribers and a total of 1,287,765 views. Most of the videos posted to their channel are "On the Record" videos that are roughly one minute long about different artists or commentators and their thoughts on various albums and other (usually) music related material. These videos have fewer than 20 views each, and the video featured below has a total of 9. These videos are posten often, three of which were posted on the same day, three days ago.

http://www.youtube.com/watch?v=nWFp6H5um7U

Below is "another episode of the Strip Down by the River" which acquired 897 views.

http://www.youtube.com/watch?v=ny641-yKH9s&feature=plcp&context=C4fc55edVDvjVQa1PpcFMuO0LitpdpM5UlkSxXkEHulMuEpXtAbB4%3D

I would suggest that Rhapsody begin producing content that has greater relevance towards their audience's interests that would compel them to watch these videos and subscribe to its YouTube channel. I feel as if so much energy and resources are being use to create so many unsuccessful, small videos, when rather the Rhapsody team could dedicate time in creating one successful video that could be released every so often--perhaps bi-weekly or monthly.

Video themes such as Strip Down by the River prove to be more successful in acquiring views than do the "On the Record" themed videos. The latter of the two could be dismissed and effort could be directed elsewhere into perhaps developing the former video streams or in producing new, more universally relevant content.

Video is a relevant aspect to have regarding this music company because is becoming a highly visual experience as well with the rise of music videos. Rhapsody could also host a YouTube competition perhaps for customers to post videos of themselves sharing their experience with Rhapsody, creating a jingle, or singing a cover of one of their favorite artists so as to gain exposure for Rhapsody's YouTube channel. The winner could to receive a free year of Rhapsody.