Thursday, April 12, 2012

No love for Dicks on Youtube

 While Dick's Drive-In may excel in other avenues of social media, one department they lack presence in is their use of videos. They are somewhat relevant, but more crucially, they are only interesting for only a little bit.

Dick's video's lacks a video pizzazz that entices more viewers beyond the Seattle local. That's one way to use them, but they don't exactly keep their current and potential customers engaged. Let's face it, their Youtube channel is no Isaiah Mustafa (Old Spice), nor do they have a catchy tune that we can dance to; they're pretty darn boring. 

Where is the passion for the city's most love burger? How can fans express themselves like this passionate gentleman below and why is there motivation to spread how great this Burger Joint is?


What  Dick's Drive-In needs is something catchy that can grab attention on the internet, and also be able to engage in conversation with it's customers and viewers. With the few minutes of fame to capture the hearts of their audiences, they need to promote this harder instead of trying to gain acknowledgement of their good deeds in Seattle. Otherwise their Youtube channel, with less than 5 videos,  is no better than a news source site. 




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