Facebook has become a major influence on the internet. It is often the first page people check when they get online, even before their email. I have also seen statistics that show a certain amount of people who check Facebook on their phone before getting out of bed in the morning. What has made Facebook so addictive? And how did it completely beat out competitions such as Myspace?
Mark Zuckerberg, the creator of Facebook, first developed a site called Facemash which compared "hotness" between female Harvard students that he and his friends knew. It grew very popular over a span of a few hours. Different ideas then flew around for "The Facebook." Zuckerberg then created the site with similar ideas from Facemash in mind. He realized that most college students visit sites like these because they are interested in dating whoever they are looking up. He created a detailed "about me" section that included relationship status and what they were looking for.
I believe this personal edge is what gave Facebook more success than Myspace in the end. Zuckerberg seemed to really understand what his consumer was looking for. He also continually made updates and put a priority on the websites functionality. He knew people quickly lost interest and had extremely short attention span, so he needed to keep Facebook alive and interesting because otherwise, another website might steal them away. Maintaining constant interest through updates and focusing on the consumer's needs of staying connected to their friends and potential date interests has allowed Facebook to be a successful "Game Changer" in the online world.
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