The Everett Clinic, founded in 1924, is a locally owned physician practice that cares for more than 250,000 patients a year. They are currently utilizing all three social media tools: Twitter, YouTube, and LinkedIn. Their use of social media seems to be lacking in some areas.
Everett Clinic’s use of Twitter almost seems like a network for the employees themselves to communicate with one another. The posts are not as targeted towards potential clients as they could be. One of the recent tweets is about how fantastic the local cupcake shop is.
Their use of YouTube is better in that they have been posting videos for the last 4 years. Recently the videos have consisted of introductions of new doctors or a doctor discussing how to deal with things such as children with colds:
The problem that I see with the YouTube channel is that most of the discussion matter is redundant, already widely available online in readable formats that don’t require watching a video. Perhaps a tour of the process of surgery, or post surgery interviews of happy patients would better serve Everett Clinic’s potential client base.
LinkedIn usage was very basic. Everett Clinic had only essential info available along with the dates of some recent hires. It looks like there is plenty of room for improvement as far as integrating LinkedIn with other aspects of their social media presence.
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