The
Seattle Aquarium’s website is brightly colored with a background photo of
water. At first glance, I know the website has something to do with marine
life, water or animals. From the eyes of a child, I would be interested in the
site because of the pictures of the animals and bright colors. As an adult, I
am attracted to the types of tabs to click on, Plan on a Visit, Events and
Programs, ect. As I scroll down the homepage, the Seattle Aquarium News section
catches my eye. Currently there is a story titled “How much does a Northern fur
seal weight?” and “Marine Summer Camp 2012.” Only after I read the description
of the first article do I actually click to read it. It is a nicely written,
informative article. Much like the website itself; nice and informative.
Because
of this, the content is relevant to the Seattle Aquarium. The homepage
advertises upcoming events, the news articles are about marine life, events and
research in the field and the subjects you can click on are made of information
I can use, i.e. plan on a visit. Though the content is relevant, it’s only
somewhat interesting. The stories are dry and expected. There are no videos to
watch and only expected pictures.
With that said, I have two recommendations for the Seattle Aquarium website.
- The website is too structured and very linear. I would like to see more variety; maybe a coral reef you can click and see the tabs.
- The website is nor interactive and very flat. There is not a way for children to intact with the website and no videos for adults to watch.
If the Seattle Aquarium makes these changes, it can increase the amount of traffic to the site and the amount of time spent on it.
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