Good is not enough (I'm talking to you BECU!)

If you're reading this, you're probably wondering the same thing: why on earth does a credit union have a YouTube Channel.  Maybe it's to display their awesomeness in their contributions toward the community?  Or how some of their members really appreciate the union's financial services.  At least that's what it appears BECU is trying to do.  Don't worry, I'll let you judge for yourself with the video below:

Ok, let's be honest, it's actually pretty cool that a credit union is helping their community with scholarships, grants, endowments, etc.  But you have to admit that the video (along with all the others on their channel) lack a certain element needed to keep the audience engaged.  I feel it lacks some "zing."  Yes, yes, this sort of video would probably appeal to parents and the elderly...but that's not the primary audience that hovers around YouTube looking for the next viral video or a even a channel worth subscribing to.  That group of people belong to a generation known as the millennials.

As they say in the social media realm, content is king, and in order for BECU to truly engage their audience they must add the certain element that a millennial's attention span in check while sending a powerful, value driven message:  That BECU really is about People Helping People.