Apple: the game changer

Apple Inc. is one of the most influential American computer and media player corporations. With more than 30 years of corporate history in producing home and educational computers, today Apple Inc engages in the design, manufacture, and marketing of personal computers. More than just a computer company, Apple is also a leader in portable digital media players and smartphones. The famous products offered include operating system, application software, iPhone, iPad and iPods. The success of their innovated products has helped strengthen the company's brand image and consolidate its market position.
The reason why I think Apple is a game changer is because Apple not only produce great products, it also promotes them with great commercials that featuring the excellent function of the products . For example, when Apple first released iPhone 4, there were three very touching commercials that were featuring Facetime.

The first video “Meet Her” is about a son showing his father his new born baby girl through FaceTime.

The second video “Smile” is about a father trying to make his daughter Shannon smile through FaceTime.

The third video “Big News” is about the marry couple talking through FaceTime, and the wife told her husband that he is going to be a dad.

I found these commercials successful since they depicted loving interactions that make different from the old-fashioned voice call.

Also, when Apple released iPhone 4S, they also promoted it with interesting commercials that featuring Siri.

Apple has already had a lot of success with their products and promotions. However, Apple got a large number of competitors, especially from Wintel (Windows Intel) family create a red ocean for Apple. These competitors offer similar product to apple with only little different in features, brand and design. Several Apple competitors are IBM, HP, Microsoft, Sony, Toshiba, etc. Therefore, I am quite interested in their future plans in this competitive market.