Jones Soda on Twitter, LinkedIn and YouTube

I would first like to start this post by discussing the overall advantages and market potential for Jones Soda to dominate the internet marketing realm. First, their product is truly remarkable. They have a truly unique and targeted audience that have a lot of enthusiasm. Their target audience is young and savvy and avid internet users. This young and enthusiastic group tend to be the best “sneezers.” To explain this further I will use the explanation presented in Seth Godin’s book The Purple Cow.  

“To spread an idea, you need hives and sneezers. Hives are the groups of people to whom the idea has some specific relevance, sneezers are the people likely to spread your idea.”

Twitter

Jones Soda has over 7,200 Twitter followers and over 3,400 tweets. For the size of their company this is a pretty solid number. They have great pictures of both their staff and customers experiencing the Jones Soda brand.  Although it has been over a month since their last tweet, their content seems to be updated pretty constantly before. In addition, they don’t seem to retweet any of their customer’s tweets that contain their @Jonessodaco account. Although they do respond and engage with a lot of their costumers though Twitter, I would like to see some direct retweeting.

Here are some screenshots from their Twitter Page:

LinkedIn

Although Jones Soda does have a LinkedIn page, it is not nearly as engaging as their other online media channels (Facebook, Twitter & YouTube). However this is not entirely surprising because Jones Soda does mostly B2C marketing than B2B. I would suggest that Jones encourage their employees to connect with the company on LinkedIn to create a more unified presence on LinkedIn. Also, they should add their LinkedIn feed to their page and connect it with their Twitter and Facebook accounts. This would help their existing 384 LinkedIn followers grow to match their 7,200 Twitter followers.

YouTube

Jones Soda doesn’t seem to have their own channel on YouTube or an official Jones Soda account that posts videos. However, I think this could be highly beneficial to their business because they focus so much on product placement marketing. They have so much user-generated content already that they could capitalize on though YouTube. Using would be a great additional tool to expand their brand using their customers’ enthusiastic influence.