The business I am doing is FareStart. It is a culinary job training and placement program for homeless and disadvantaged individuals, major focus in King County. It also has its own brand Cafe. Most of its students can find a job within 90 days after they finished the program. FareStart 's social network includes twitter, Linked In and youtube.
On FareStart's twitter page, the company use twitter to post their major events. For example, now they are celebrating their 20th Anniversary.Besides posting for big events, FareStart also use twitter to post news of their graduate's achievement. Every time when their graduates found jobs, FareStart is celebrating with them by using twitter. It only has 2185 followers. Compare to more than 6000 people it helped over 20 years, the number of followers are low.
As for Linked In, FareStart has over 60 employees on Linked In. Most of the employees are general and administrative employee. The company itself is not active on Linked In. Linked In is not their primary social networking site. Another possibility is that I am not familiar with how to use Linked In.
I also looked over FareStart Youtube videos. FareStart Youtube videos are mainly introducing the company. they have a long video every year to show the achievements of FareStart graduates. The overall quality of the videos are pretty good. However, the views of each video are poor. Most video's views are around 1000. This can indicate that the content in the videos are a little bit boring.
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