Childhaven with SMILES

My project client, Childhaven, has been a safe and caring place for babies, toddlers and pre-schoolers since 1909 here in Seattle.  They are trying to heal old hurts and nurture young lives using innovative, proven approaches to child development in a therapeutic day care environment.  Childhaven also try to break the cycle of abuse and neglect and create a foundation for lifelong loving relationships.

Childhaven has a very good looking website which is full of content, and it also has a place to show what is going on with Childhaven on the top page.  There are two ways to get informed from this Non-Profit Organization, one is e-newsletter and another is Facebook.  I would say they are mainly communicating with their supporters on Facebook due to the fact that I haven’t got any email from them yet.  Childhaven also share some video related to child support on Facebook, but very few people liked those.  Now, Childhaven has 1,031 likes on Facebook, and I wonder why all the supporters do not clike “like” to help it spread to their Facebook friends.  My sister also has Non-Profit Organization back in my hometown, Sapporo, and she gets nearly 100 likes almost everytime she posts something on her Facebook wall or her organization wall although her followers on Facebook is even less than Childhaven’s.

The reason why people support Childhaven is obviously for kids.  We want "SMILES" from every child in the world as one of Childhaven supporters.  Therefore, I would like to recommend having “one day one smile” photos on Facebook.  They can also describe what they are doing on a daily basis to their supporters through uploading smiley faces.