Rhapsody uses the following social media networks for its business: Facebook, Twitter, Youtube, Pinterest, and Linked In, and it is utilizing the most popular facets of technology as listed in the following description found on the companie's Linked In page:
"The Rhapsody® digital music service (www.rhapsody.com) gives subscribers unlimited on-demand access to more than fourteen million songs, whether they're listening on a smart phone, PC, laptop, Internet connected home stereo or TV, or MP3 player.
Rhapsody allows subscribers to access their music through more touch-points than any other digital music service, including mobile phones from Verizon Wireless, through Rhapsody applications on the Apple iPhone, iPod Touch, RIM BlackBerry and Android mobile platform as well as through devices from Vizio, SanDisk, HP, Sonos and Philips. Rhapsody, and the Rhapsody logo are trademarks or registered trademarks of Rhapsody International Inc."
Rhapsody's site does not list these connections to social media; rather it displays easily overlooked, tiny icons for its Facebook page and Twitter, the latter of which, unfortunately, takes browsers to a page that does not exist. The links for the company's other media accounts appear at the top of the Facebook page--all except the Pinterest account, which is buried in its Facebook page's "about" section. As for the LinkedIn site, Rhapsody utilizes the site primarily for employee interaction of which they have 154 signed up.
On its Facebook page, Rhapsody has 64,791 likes, the most recent like being myself. Staff post one to two posts a day, ranging from random just-for-fun questions like "what's the best prank you've ever pulled?" and thus stimulating everday chit chat, to music industry-related questions like "If you could interview Steven Curtis Chapman, what would you ask?! He's taking on The Box! Rhapsody also takes the time to answer commenters regarding questions about the Iphone app or other updates, for example. At first glance, I believe Rhapsody is utilizing the 80/20 principle of engaging with its customers for the customer's benefit 80% of the time and for self promotion 20% of the time; however, I would have to continue observation before solidifying that claim.
When you click on the Twitter icon on Rhapsody's Facebook page, it takes you to a snapshot synopsis of tweets via Facebook. You need to click on Rhapsody's Twitter name in order to be taken to its Twitter page via the Twitter website, the latter of which has the most updated tweets and complete list. On Rhapsody's Twitter account, staff address complaints from their customers immediately; oftentimes redirecting them to other branches of the company. For example this was posted two days ago: "@ashyboy hey, sorry about that! If you have a sec to send an email to help@rhapsody.com or call 8665975505 we'll get that figured out!" On Twitter, Rhapsody has 9,748 followers, some of whom it often retweets if ever they are relevant to Rhapsody.
Regarding navigation ease in the outset and finding direct information regarding the company, I believe Rhapsody could consider developing its website and media networks in order to increase efficiency and user-friendly techniques.
No comments:
Post a Comment