Pacific Science Center's Use of Video

We might already be familiar with the thought that video is a media platform that has the ability to deliver a very powerful message to a specific target audience. With a great and interesting content, a video can be very influential to people's behavior. For such reason, the use of video can be a very effective way for Pacific Science Center to consider for its marketing effort. As for the time being, I feel that Pacific Science Center has not really utilize the power of video in its attempt to enhance its exposure to the target audiences. In this post, I will provide a content assessment on the museum's use of video on its website and other social media platforms.

When I first visited Pacific Science Center's website, I could not really find any video attached to its web pages. However, I just checked out earlier today that the museum is posting a link that will direct visitors to a video, entitled Reaching Beyond - Our Next 50 Years, on YouTube about the celebration on the museum's 50 years of discovery. It is a quite interesting video as it brings up some of the memories from several successful events that have occurred in the past and some of the possibilities that will happen next. I think that this is a great start for Pacific Science Center in its attempt to increase the use of videos in its marketing effort. I would recommend the museum to start posting several interesting videos regularly on its website in order to engage visitors' participation on the things that are happening or will happen in our society. For instance, Pacific Science Center can create an interesting video clip about its highly anticipated King Tut exhibition and maybe can include a sweepstakes at the end of the clip. An example of a sweepstakes would be something that encourages viewers to participate and gain a reward at the same time.

Pacific Science Center rarely posts a video on Facebook. The last time they post a video on the social media platform was on November last year and has not uploaded any video since then. I would say that Facebook is the most important platform for the museum to utilize on. The fact that they have generated more than 14,000 likes is a factor that they need to utilize in order to boost its exposure to those fans. I would suggest that every once in a while, Pacific Science Center needs to create a video that is unique and that the content is tailored to the interests of fans who have liked the page. For example, the highly anticipated King Tut exhibition will attract many visitors who have visited it in the 70s when they were still a kid. I know this from some of the people's posts on Facebook, sharing their memories when they first visited the exhibition back in the 70s and they said that they will definitely go again to the exhibition's last stop in the country. With this in mind, Pacific Science Center can create a video that will relive these people's memories about the exhibition and at the same time present a fresh content on the things that they can expect from the upcoming one. The role of Twitter in this case is important because Pacific Science Center can create several tweets daily informing followers about the newly released video on either Facebook or YouTube simply by providing a link to the video and add an interesting fact or offer that can be related to the video.

YouTube is the most powerful social media platform for video sharing. In this case, Pacific Science Center has not done a really great job in utilizing this one. As of today, its YouTube channel has only 172 subscribers which is a fairly low number of audiences that can be exposed to videos. Furthermore, as I have mentioned in my previous blog post, most of the videos that are posted to its YouTube channel are movie trailers that people can easily find elsewhere. They are not something fresh and tailored to the interests of some fans. However, it does not mean that these will hinder the museum's attempt to be aggressive in its marketing effort using videos. I personally believe that videos with fresh contents that are tailored to the interests of their subscribers will generate more attentions. A video like the one that I have mentioned in the previous paragraph will be a great catch to target audiences. Moreover, videos containing contents such as tickets promotions, sweepstakes, etc. combine with facts or ideas related to science can be a big hit. For instance, Pacific Science Center can create a video that lists 5 simple questions that are related to the life of dinosaurs and also mentions that the first 20 people who can answer those questions correctly will get a free ticket to the upcoming dinosaurs exhibition. With this in place, we can hope that it will boost followers' participation in this social media platform.