Content Assessment of WTIA

There is an incredible amount of content on the Internet. While we are lucky to live in an age when it is all readily available at our finger tips, it is almost too accessible. Today's Internet user is left treading water in the flood of content presented to us, unable to differentiate the meaningless from the meaningful. 

HiveFire's article titled Content Curation talks about this situation and the obstacles it poses to businesses. The challenge is not to create content, although that is an important aspect, but to curate it in such a way that it catches people's attention and maintains it.

WTIA could greatly benefit from better content creation and curation. As a company that is supposedly "a catalyst for setting new industry directions, sharing expertise, fostering collaboration, delivering key business services, and advancing the economic value and global impact of technology companies doing business in Washington," the content they release is crucial to the business opportunities they seek.

Twitter would be an excellent place to start. Right now, there is no evidence of WTIA using Twitter as a means to spread relevant and interesting content to their viewers. It's lacking updates on the technology industry, relevant articles from third party news sources, retweets from other users, etc. WTIA should begin building relationships on Twitter by retweeting and providing more content on their industry.

WTIA's YouTube channel needs a considerable update. As shown in the screenshot, the first video available is over five months old. They should have their most interesting or newer content first, and delete the videos that have less than ten views and are over three years old. The clutter is limiting the accessibility of their newer content. Their customized background is poorly formatted, like their Twitter page, and should be revised.

Finally, WTIA's Flickr account has some promise. As shown, there are many pictures of people at various events sponsored by the company. While it's great that viewers can now put a face on WTIA, it should refine the pictures presented. While they are contributed by other individuals, WTIA should take time to revise the captions, group pictures from the same event in sets, and delete photos with poor composition.

WTIA has a long road ahead. They need to delete outdated content to emphasize new, relevant information, and focus on meaningful content creation.