Rhapsody is a company that has benefited from the increases in the implementation of social media. The music subscription service announced on September 15, 2011 that they had added a Facebook and Twitter integration into its web service. At the same time the company upgraded the radio recommendation engine.
This is significant to Rhapsody's use of social media because it shows the company is evolving with changing market condition ans evolving advertising and marketing tactics. According to their youtube profile, Rhapsody has been implementing social media though youtube since October 14, 2005. Now Rhapsody's youtube account has 631 subscribers and just over 1.2 million video views. Rhapsody's youtube presence leaves something to be desired.
As of April 4th, Rhapsody had just under 10,000 followers and 5,613 tweets. Also, Rhapsody itself is following 630 account on twitter. Rhapsody uses twitter as a way to connect with customers and individuals and instantly receive feedback about new projects.
Users now have the ability to implements playlists and songs played by their facebook friends, and let friends see their musical tastes. This is even if they are not Rhapsody subsribers. This is important because it gets the Rhapsody name out through word of mouth marketing which has in recent years been shown to be extremely effective.
One major problem Rhapsody may face is the fact that Facebook and Twitter may want to implement their own versions of software that is similar in function to Rhapsody. Also, in order to Rhapsody to remain a player in the streaming-music game, it must continue to evolve. For Rhapsody, the only constant is change.
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