Thursday, April 12, 2012

A content assessment of Rhapsody's use (or lack of) video.

Rhapsody's business focus is on music streaming. While a visualizers may be available while using their product, video and visual media has not seen wide-spread implementation. Youtube typically is a place where an individual could source a video on almost any subject, but Rhapsody's youtube presence is downright dismal.

http://www.youtube.com/watch?v=Y-zANM5k7-U

Usually when a video has half and half thumbs up and thumbs down it should be removed. Unfortunately for Rhapsody, the users that have chosen to rate their promotional youtube video have not been impressed. Further, when exploring Rhapsody's youtube channel, you will realize that they have just today 4/12/12 crossed the 1000 subscribers threshold.

Initial recommended changes: Rhapsody's core business is surrounding music and music streaming. Implementation of video into Rhapsody's software could leave users wishing for options music. This is because not every song has a music video. Rhapsody's video software targets only those songs that a music video has been assigned such that their is a constant stream of video and music.

Not all music has an accompanying video. Rhapsody has realized this and focused attention to the music that has had videos made. A good sign that youtube video isn't the number one priority at Rhapsody is that according to their youtube channel the latest activity was on September 26, 2011. It is now April 12, 2012 approximately six months since content has been updated for the users of Rhapsody's youtube channel.

1 comment:

  1. http://bits.blogs.nytimes.com/2008/06/30/rhapsody-runs-hard-just-to-stay-in-place/

    ReplyDelete