Thursday, April 5, 2012

Quadrant Homes' Social Media




Quadrant Homes is one of the largest home building companies, which was founded in 1969. Basically, Quadrant Homes builds high quality new homes in Washington area, particularly in Seattle, Olympia, Mount Vernon, Redmond, and many other locations around Puget Sound. Their popularity has increased for the past few years. One of their best strategies that help Quadrant Homes become successful is using social media sites. They have Facebook page, Twitter, YouTube, and Linkedin.

In their Facebook and Twitter page, I just noticed that they post the same thing in their status account. They have 1,572  “likes” page and 29 are talking about this in their Facebook Page. In their Facebook page, they mention their mission statement, location of their headquarter, phone number, and etc. For their Twitter, they have 651 people tweets, 221 following, and 605 people who follow Quadrant Homes. They updated the news recently for both Facebook page and Twitter, such as having a new community in Tacoma area and comments from customers who live in Washington area. Also, they have posted their photos in those social media sites. 


Not only Facebook and Twitter page, they also have used YouTube in order to make their business become more successful, such as posting a video that shows how easy the process of Quadrant Homes as well the good quality of products that they use. Although the numbers of views are not many, this business is still growing and expanding because of social media. Based on what I have observed, Quadrant Homes are using Linkedin effectively and efficiently to hire people through this site. They mention how many employees they are having, job function composition, annual company growth, and etc. Personally, I found how they behave and think modernly, and what they are utilized are very effective to assist their expansion in the future. Good job Quadrant Homes!

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