Quadrant Homes is one of the largest home building companies,
which was founded in 1969. Basically, Quadrant Homes builds high quality new
homes in Washington area, particularly in Seattle, Olympia, Mount Vernon,
Redmond, and many other locations around Puget Sound. Their popularity has
increased for the past few years. One of their best strategies that help
Quadrant Homes become successful is using social media sites. They have
Facebook page, Twitter, YouTube, and Linkedin.
In their Facebook and Twitter page, I just noticed that they
post the same thing in their status account. They have 1,572 “likes” page and 29 are talking about this in
their Facebook Page. In their Facebook page, they mention their mission
statement, location of their headquarter, phone number, and etc. For their
Twitter, they have 651 people tweets, 221 following, and 605 people who follow
Quadrant Homes. They updated the news recently for both Facebook page and
Twitter, such as having a new community in Tacoma area and comments from customers
who live in Washington area. Also, they have posted their photos in those
social media sites.
Not only Facebook and Twitter page, they also have used YouTube
in order to make their business become more successful, such as posting a video
that shows how easy the process of Quadrant Homes as well the good quality of
products that they use. Although the numbers of views are not many, this
business is still growing and expanding because of social media. Based on what
I have observed, Quadrant Homes are using Linkedin effectively and efficiently
to hire people through this site. They mention how many employees they are
having, job function composition, annual company growth, and etc. Personally, I
found how they behave and think modernly, and what they are utilized are very
effective to assist their expansion in the future. Good job Quadrant Homes!
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