Jones Soda

I was assigned the Jones Soda Company for my research project. This business has a Twitter, Yelp, Facebook and their own webpage, however, their Facebook page lacks a LOT of information about their business. Moreover, their contact phone number is "Phone 1 206624335718006566050" ... That is NOT a real phone number. Moreover, I feel that Jones Soda is a customer relationship based business because their soda names and photos are directly from their customers. The labels and photos ultimately are chosen by the company but the photos and name suggestions are from their customers.

@Jonessodaco's last tweet was March 14, 2012. It is April 4, 2012. It has been almost a month that the company has posted an update to their customers. Having a Twitter is important in a way that it is just a little over 100 characters and short messages to consumers, and fans. Jones company hasn't updated theirs in a long time (in internet life), which defeats the purpose of having a Twitter account.

Having poorly managed and updated Facebook and Twitter accounts makes me question why they even have those pages. One most important condition about social media pages is to continue a relationship with customers, especially if Jones' soda company relies on their customers photos for labels. Jones Soda need to make more effort to keeping updates and maintaining their social media portals. Moreover, since they do not have a Jones Soda Store, their products are directly distributed to customers from 7-Eleven and QFC, it is crucial they maintain an open communication with their customers and fans.