Rhapsody: More than an enthusiastic instrumental composition.

Rhapsody: More than an enthusiastic instrumental composition.

The purpose of this blog post is to serve as a content assessment of Rhapsody music services. The following critical analysis looks at how Rhapsody uses it's website and social media platforms to add value to their business. Further, this blog will review the relevance of the content and the amount of perceived interest to followers of Rhapsody's social media.

Rhapsody's website is focused on the subscription service that it is operating. This is because this is one of the major ways that Rhapsody is able to earn revenues. The site advertises "All the music you want. Just 10 bucks a month." But this does not include the cost of Internet connectivity and hardware that is required in order to stream music. This shows Rhapsody's target market is consumers that have experience with computers and are able to personally set up their own account and hardware (headphones / speakers).

Rhapsody's website is specifically designed for the customer in mind. The user-interface is designed in such a way that it allows for ease of access to all of the features of the homepage. Rhapsody's website is the starting point for users who are interested in joining and using Rhapsody, as a result the content that is displayed is both relevant and interesting.

For example, new customers would quickly learn that they would be able to choose from over 14 million songs while being able to connect via Mac or PC. Also, Rhapsody has been integrated into home audio systems and mp3 players. Mobile applications also exist for the iPhone, Android, Blackberry, and Windows 7 mobile platforms and tablets. This easily visible and pertinent information is valuable to customers who are visiting Rhapsody's site for the first time.

One initial recommendation: The site may contain too much blue background and images for some individuals personal taste. I believe the amount of color was distracting from the content and could have been toned-down. Too much blue isn't a problem for everyone, but for each person who makes a complaint their are probably 1,000 who felt the same way but chose not to voice their concerns.

This content assessment focused primarily on Rhapsody's business website www.rhapsody.com. This is because this appears to be a major focus of the Rhapsody groups energy. Other social media platforms that Rhapsody operates on like Facebook, Twitter, and Youtube appear to be secondary to their own website. An integration between Facebook and Rhapsody for a free trial period could be a viable way for Rhapsody to increase revenues through rising customer demand.