Childhaven's Internet Marketing Content

There is much room for improvement for the content found on Childhaven's social media sites.  Especially since, as they currently are found, have very little content at all.  This is a shame considering how many benefits they could receive from offering good content through social media outlets.  Let's consider some of the possibilities available on sites such as Facebook, Twitter, LinkedIn, and YouTube.


It appears that Childhaven may have had a slow start to Facebook fan page use.  Their fan page is not easy to find.  Simply typing in Childhaven in the search bar and hitting enter will take you to a page that shows only a Wikipedia description.  Through a complete search of Facebook, their actual fan page is found.  There is a short and to the point description in the "About" section.  This is good since attention is not in abundance in the readers.  Posts seem to be made anywhere from one to a few times a week.  The number has increased since their initial use in 2009.  Their posts seem to be mainly about promoting their non-profit organization.  It is almost the 80-20 rule in reverse.  The Facebook fan page could greatly benefit from including posts that show how to avoid the cycle of abuse and other parenting tips.  There are albums for pictures from the major donation galas, but none of them include the children helped.  Including such an album may provide a more personal and heart-wrenching touch.

In its minimal use of Twitter, Childhaven has tweeted replies to businesses or people.  This idea is great!  It overly respects the 80-20 rule of providing help to the customer.  However, this should happen daily.  Tweets should also be made about events followers should be aware about.  Articles about how to avoid the cycle of abuse should be posted frequently.  Success of the articles can be measured through a web analytic site, such as bit.ly. As Twitter is increasingly being used for B2B relationships, Childhaven can tweet to personal thank yous to the people and businesses that donate.


Similar to Facebook, people look up employees and companies on LinkedIn to discover information.  At its current state, Childhaven's LinkedIn profile is completely blank.  This does not give them the image of professionalism.  As they most likely receive the majority of their donations from businesses, they should greatly increase their use on the professional network in order to improve their connections.  In interest of time, Childhaven may fill in the profile with the description from Facebook and connect status updates to their Twitter account for automation.

Childhaven's YouTube channel currently hold their best content.  They have seven heart-wrenching videos.  The only thing missing is a high viewer count and subscribers.  The can maximize both numbers through connecting their YouTube channel and videos to the three other social media sites.  To further increase view counts, they can also make sure that the videos include the most common searchable terms.  To further increase their number of subscribers, create more videos that are interactive with people who subscribe and perhaps interview businesses about why and how they donate.


The potential for Childhaven's benefits from using social media is apparent.  With current and relevant content, the non-profit can create increased promotion through full incorporation (daily use).  They will be able to reach out to new people while maintaining a closer connection to their current donors.  No matter how many updates are made, one thing that is for sure is that some content is better than no content.  Childhaven at bare-minimum must make sure that sure information is provided on all social media sites.