Interactive marketing refers to an communication between the buyers and the sellers, which would have benefits for the both sides. Receiving buyers advices and recommendations can possibly improve the design of the product and also, can build brand's image.
The article The Future of Interactive marketing introduces us four directives-customize, optimize, respond and empower. By using these directives, the interactive marketing will help the firms adapt to the new customers and technology disruptions of the next digital decade.
Definition of CORE according to the article:
Customize: tailoring the context and interface of marketing experiences and sometimes products to customer behaviors, preference and motivations.
Optimize: using math to identify preferred outcome.
Respond: creating nimble processed which can quickly adjust
Empower: nurturing customers and staff into advocates for your brand
After reading the article, i quickly thought of an example-Amazon. It is an example of using interactive marketing,as customers leave feedbacks to the sellers which help buyers to know where they can have improvement on. Also, Amazon have record of customers' past purchase and preferences. At the same time, Amazon shows similar or match products that customers may be interested in. Thus, interactive marketing plays an really useful and important role in internet marketing world. With the assistance of CORE, the companies can have better interactions with its customers as well as building its brand images.
No comments:
Post a Comment