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| Poco Wine Room |
Poco Wine Room is an elegant wine bar located at a corner of a residential building. It provides wines and very tasty meals. Most of its customers are the residents in this building or buildings nearby. I live in the building next to Poco, thus, i go there quite often. When i saw Poco Wine Room on Facebook, i notice most of my neighbors liked Poco already. I thought liking Poco will make us have more in common. It is kind of like peer pressure in a positive way. The power of community made me like it on Facebook.
After i liked Poco on Facebook, i realize they have special deals every week. Poco has a wine tasting event on most Sundays, daily special wines each night, etc. Those are the things that i never know about. When i ran out of idea about where to go, a Poco Wine Facebook status can remind me: Its time to go to Poco. Sometimes, i am just tired of reading my friend's status, Poco's Facebook promotions are fun to read. People do not like advertisements, that is because there are always full of advertisements in the traditional media and they are not the things you are looking for. Poco's fan page is a company I like, and I have the control to click like or not. The focus center is on me again. Therefore, i like Poco's Facebook promotion.
Poco's Facebook status is not all about promotion. Because it is a wine bar, Poco is more focusing on wine culture. Many status they update is very informational and educational. Sometimes it will trigger customers to come in right away, because they never heard of this wine and they want to try it. Sometimes, it will not help their business right away. However, it makes me like the company even more.
Those are the main reasons i like Poco Wine Room on Facebook.
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