Discover Card

Discover Card is the third largest credit card brand in the United States, It is also awarded as America's number one Cash Rewards Program. On top of that, Discover has also been number one in customer loyalty for 15 years and running. Initially, I had discovered the card from creditcards.com when I was trying to find the right credit card for me. In search of the perfect credit card, it was through creditcards.com that I found out that there was a complete list of credit cards being categorized from low interest, 0% APR, cash back, travel and airline to student credit cards. That was what I was looking for, a student credit card. After comparing several student credit cards, I found out that the Discover Student Credit Card was ideally the one for me, it provides better features such as, no annual fee required and 5% cash back that drove me to it.

After being with Discover, I decided to like their page on Facebook and see what they have to offer. So I can show my support to the products that I like. After liking the page, I found out that they were signed up to Twitter as well as WordPress, and Youtube. They posted many interesting updates with valuable advice and information relating to their services. They are also very enthusiastic in actively hosting certain events, such as contests/sweepstakes, exclusive offers, product announcements on their latest news as well as providing live chat, to answer any questions or concerns regarding its' products and services. What I really like about them is that customers are their top priority, by providing live chat on Facebook as well as their 24/7 customer service hotline. Their great customer service is one of the top reasons they are number one in customer loyalty.

Discover's Facebook page is not just about promotion. It is more than that, the status update is mainly injected with relating topics that customers would like to hear about and are more interested in. Discover really knows how to pin point what their customers want and are expecting to hear. I like what Discover is doing, they are engaging and interacting with their customers well. This is an effective way of communicating and understanding their customers, which will lead to better success for the company.