The page that is worth it to talk about the most is "Lunch Line" (Movie and Social Campaign). A little background of the page:
- The release date of the movie: Spring 2010 (This is also the starting time of the social media page of the movie on Facebook).
- Genre: Documentary.
- Summary: "LUNCH LINE re-frames the school lunch debate through an examination of the program's surprising past, uncertain present, and possible future. In the film, six kids from one of the toughest neighborhoods in Chicago set out to fix school lunch and end up at the White House. Their unlikely journey parallels the dramatic transformation of school lunch from a weak patchwork of local anti-hunger efforts to a robust national feeding program. The film tracks key moments in school food and child nutrition from 1940s, 1960s, and 1980s to the present – revealing political twists, surprising alliances, and more common ground than people realize. Along the way, Senators, Secretaries of Agriculture, entrepreneurs, and activists from across the political spectrum add top-down perspective to a bottom-up film about the American political process, the health and welfare of its future, and the realities of feeding more than 31 million children a day." From the page's plot outline on Facebook.
- Purpose of the page:
- Trying to gain the public interest about the documentary.
- Trying to get the public engaged and involved in the social issue that the documentary captured.
- Providing screen information to the public.
- Providing instruction to the public on how to get access to the movie.
- Providing the public with sharing comments, critics, feed backs about the movie from experts.
- Trying to persuade the public to agree with the documentary point of view.
- On average, there is a new post (status update) every 3 to 4 days.
- Counted until today, April 1st 2012, the page has 1,970 likes and 5 people are talking about it.
- Facebook page address: http://www.facebook.com/lunchlinefilm
- Trailer: http://lunchlinefilm.com/pages/video
- Website: http://lunchlinefilm.com/
The reason why I got hooked into this movie, and then went online to try to find as much information about it as possible is because of a college final research paper. My research topic was National School Lunch Program in the United States.
I have not got to the point that I got to watch the movie, because it always takes libraries a long time to update their media collection (Especially, with medias from other part of the continent, or the world). However, the conversations, the connection I derived from e-mails and messages between me and the movie's media coordinator did help bringing a lot of clues about the movie itself, and about its social campaign as well into my research paper. Besides, reading the page's posting, shared links did also help leading me to other related sourced. The most interesting way to really get involved in the movie, in general, and in the big topic about school lunches, in particular, was to commenting to discuss about what others had to say about the movie (if they had already watched it), about the issue (if they had not already watched it). That discussion board is actually the strength for the movie to fulfill its goals as well as the strength for my peer research - I meant, it was really an interesting and interactive encyclopedia.
I am not trying to be the page's personal marketer here. I am just sharing my experience with it, and I guess the page's media coordinators will not need a personal marketer anyway. They already have pretty good supporters (online and offline) acted as marketers doing their marketing every minutes (since they are from different parts of the world as well).
This is a good page. They know the CORE, or at least it looks like it.
Good luck to them with their social campaign!
And good luck to me finding a free screening of the movie! (Hopefully, it will be screened at SU sometimes soon).
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