Benefits of Liking an E-tailer's Facebook Page

I came from Indonesia where online shopping is not a popular thing to do. Most of the purchases I made there is from a physical retail store available at malls. This is a totally different situation to what is going on in the United States. Online shopping has become an experience where most people have done at least once in their life. With the rising numbers of social media users especially Facebook nowadays, a lot of online retailers have created a Facebook page for their own organization with the intention to deliver marketing messages to their target audience, particularly in informing their current/potential customers with the latest running promotions. At the same time, plenty of those organizations' customers on Facebook try to look up for promotions like flash sale, coupon sale promotions, etc. on the organizations' page, creating a sort of win-win situation to both sides in my opinion. As for myself, I have liked a couple different online retailers' Facebook page and so far has been  beneficial to me. I would like to point out two of my favorite online retail sites that I liked on Facebook, REVOLVEclothing.com and ASOS; both sells similar stuffs such as clothing, shoes, accessories, etc.

First of all, I would like to share the benefits I get from liking REVOLVEclothing.com's Facebook page. Every once in a while, the online retailer posts up a currently running promotion on its timeline which keeps me updated on the company's sale event, thinking who knows a product that I am really interested in goes on sale. For such reason, I like to check on REVOLVEclothing.com's Facebook page which I have liked for quite some time to search up good deals that I can get. Furthermore, the company keeps its Facebook page with the most up-to-date new arrival products regularly, posting pictures with a little description on the new stuffs that are available to purchase. I really like their posts on the new arrival products because I get to see what is fresh to the online retailer in a quick and easy way; without having to go to its website to check on some new stuffs. In addition, REVOLVEclothing.com also runs a sweepstakes every once in a while, providing its customers with the chance to win a quite large amount of shopping spree on its website. They manage to keep the details and information updated regularly about the sweepstakes on their Facebook page, allowing customers like me to stay informed of the terms and conditions in deciding whether to participate in the event or not.

I would like to share my experience with another online retailer, ASOS, which also have its own Facebook page. ASOS is a very similar company to REVOLVEclothing.com which sells variety of fashion stuffs and the way the company maintains its Facebook page is similar to what REVOLVEclothing.com did. ASOS regularly posts running promotions up on their Facebook page, allowing customers to be aware of the sale event and other promotional offers in a relatively easy way. They also keep their Facebook page updated regularly with new arrival products, posting pictures and descriptions on those stuffs that are new to the company. Furthermore, they run a little competition like "future stylist" every once in a while and they put up all the details on their Facebook page. What I like most about this competition, although I do not participate in it, is that ASOS tries to be interactive with their fans who have liked their Facebook page in a way that they encourage fans to vote for the winner of the competition. There is one thing that I think gives me the ultimate benefit from liking ASOS' Facebook page. In the past, I have ordered something from the online retailer and realized that I had a problem with the shipping. The product that I ordered did not get to me at all. Then, I decided to contact their customer service team in an attempt to resolve the issue. Instead of sending them an e-mail regarding this matter, I decided to write a wall post on their Facebook page in the hope of getting a quick response. In the end, I got a quick response and got my issue resolved. From that point on, I realized that by just liking an organization that I like on Facebook, I could get a beneficial experience; not only from sale promotions but also quick and responsive in handling customer issue.