Whole Foods Online Branding

One of the businesses I follow on Twitter is Whole Foods. Their Twitter page is optimized for brand recognition, and they are one of the few companies who exhibit a properly designed and sized background. 

Whole Foods tweets about things that are relevant to their customers and enhance the brand experience. For example, they posted this earlier today: "We've got a week's worth of budget-friendly meals for 4... take a look!"


Additionally, today they've posted several tweets responding directly to customer inquiries, complaints and concerns. Each tweet is personalized and individual; no standard responses or mass apologies. This type of individual attention will ensure a positive brand perception and hopefully convert unhappy consumers into repeat customers.


Moreover, Twitter allows other people to interact with Whole Foods. Because the best advocacy is done through organic word of mouth rather than an expensive advertising campaign, this is an ideal way to promote their brand. The Whole Foods Twitter feed is spotted with customers advertising on their behalf which is a very effective way to direct other consumers' purchasing decisions.


Their Facebook pages follow a similar direction. They have pages for each of their stores (this one is for Portland) where they are able to talk about local events and post similar to what's on Twitter. The Facebook page allows Whole Foods to "like" other companies in the community and network with businesses as well as possible customers. Again, their posts are helpful hints and updates that are relevant to Whole Foods customers, and this will maximize their chances of convincing people to come back.

Whole Foods uses these personalized touches to promote their brand over other grocery stores. Their commitment to allocating individual attention to customers online makes their brand more accessible and preferable.