Marketing has evolved from impersonal relationships to ones
that rely on strong ties between business to business, as well as business to
consumer relations. Long term business relationships require networks of these
relationships to maintain a strong yet cooperative presence in the market.
Expanding on that thought, social media provides the avenues
from which these said networks can be established from merely nothing. To
continue to provide these avenues, social marketing must be implemented in a
business’ flow of communication. As long as the business’ social marketing
agenda provides a clear and modern and innovative path through which its campaigns
may be promoted to its target markets, the business should have no problem in
marketing themselves.
The market segmentation process can be utilized here as
well. They must attract the consumer’s
attention in order to compete against others, and this can be done through
carefully planned positioning. This vital six-step process allows overall marketing
strategy to be developed so that it must also become a need on top of a want.
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