3 Most Important Takeaways

After the reading the 3 articles on the topics of internet segmentation, targeting marketing strategies, and internet CRM, I came with the following takeaways:

1. "Above all, it is important to remember that continued market research and innovation are necessary to maintain such a competitive advantage." - Djamel Eddine Laouisset
I think this is an extremely important concept because you will fall behind in your industry, and lose profits, if you do not keep innovating and studying what satisfies the market. It is so crucial to stay on your toes and get a lead against your competition. If you're a printing company, what kind of new software is available for digital design? How can you use that software to create something that has not been seen before? How are people and potential customers responding to the "green" trend and environmentally safe practices? How can you attack the target market differently?

2. "The social marketing perspective emphasizes that without using audience research to gain a deeper understanding of the lives of audience member and how people view a particular issue, there is little chance of persuading people to change their behavior." - Timothy Edgar & Megan Palamé
So this is a crucial point because it's really educating you on how to be in the mind of the customer, audience, or viewer. How are people in the market viewing issues in the world? how do they view commercialism? You can't shift people's attention onto you, your message, your product, or your business if you don't know what is already captivating them! That makes sense!

3. "One of the functions of markets is to break and mix the bulk of mass production into more appealing assortments of merchandise." - Russell Belk
Finally, the last crucial takeaway of these articles. Once again, it's all about taking a bite out of the mainstream (mass produced, mass demanded) and creating your own lane. How can you take chunks of what is popular, and chunks of your own innovation, to create a beautiful brand, product, or piece of merchandise? You can view a large market, and narrow down a specific target within that market to give them a variable to the norm.