Online Branding - Apple

I truly believe that Apple, Inc. has excellent online branding. There products and advertisements both have very simple visual features, but the customer is reeled in from the advertisements by catchy tunes and unbelievable video shoots of the new technology being released.

In Branding of the Digital Age, by David Edelman, it states that "Apple has eliminated jargon, aligned product descriptions, created a rich library of explanatory videos, and instituted off-line Genius Bars, all of which ensure absolute consistency, accuracy, and integration across touch points."

Sometimes simplicity is more successful than complexity.

     http://www.apple.com/