Tully's on the Go

Tully's is a chain of coffee houses that compete directly with Starbucks. They seem to be a curious prospect when it comes to developing a mobile application, however in this day and age, it seems that most every company must integrate this opportunity into their service offerings.
Tully's can foster creative ideas and run with them at ever decreasing costs. Here are just a few possibilities:

Have a mobile app that tells you the different ratios of half and half, sugar, sweetener, spices to add to a coffee, given it's size, roast and blend in order to yield the most delicious cup possible. Different levels of sugar and cream would serve different desires in terms of how many calories that mobile user wanted to drink that day. They could use this app for Tully's coffee, and all other coffee.

Tully's pushes their K-cups pretty hard. Promotions are all over their website as well as their facebook page. Assuming that these K-cups save customers time and money, they could develop an app that calculates and keeps track of how much money and time you save by using Tully's K-cups. Seeing these results might encourage them to purchase more K-cups, which are likely a high-profit item.

These are just a few ideas that they could pursue. The possibilities seem endless, I suppose that makes the search for effective marketing all the more exciting and challenging. The world of digital marketing can be characterized by an expansively broad horizon punctuated by the potential to target any member that is plugged in.