The world of ecommerce is impressively explosive, yet it hasn't quite inspired a shift in my attitude toward shopping. Generally speaking I only purchase things that I eat, drink or consume in some other fashion. Buying these goods online is more hassle than its worth, or impossible. The most recent positive memory I have of shopping online was in January of 2011.
I was about three weeks late. Christmas passed and my lovely sister received no gift from me, her younger brother. When I returned to the city of dankness, Seattle, I figured it was about time to make a purchase. I'm not too big on the whole shopping ordeal, so shopping online is an easy way way to avoid physical interaction with peddlers of massive consumption. The Internet is a nice veil that conveniently separates us one step further from the relentless realities of production that aim to satisfy our insatiable demand for material stimulus and economic pleasure. After all, a lot of people would be out of work if people consumed within their means, and not too far beyond basic requirements, therefore we are lucky that ecommerce makes the shopping experience more pleasant and simple for all of us! And when it comes to shopping online, what could possibly be better than Amazon.com?
After browsing their website for just a few minutes, there was no way to ignore the excitement and urgency of the new Kindle. I checked my bank balance and then made a judicious budgetary decision to only go for the least expensive model. WiFi should be everywhere soon enough, right?
Anyhoo, back to the point--shopping online, positive experience. Amazon streamlines the process for all types of shoppers. Whether you're an incessant browser constantly searching for the deal you never needed, or if you're agoraphobic Amazon has got your back. They don't make you waste any of your time and do an awful good job of positioning themselves as customer centric and driven company. The next time I need to buy a last minute, or past due gift, I wouldn't be surprised to find myself back in the ever expansive Amazon...
PS. Last month a friend of mine bought ME a give on Amazon, woohoo. If you haven't seen or heard about them yet, you should check out the parcel lockers that Amazon is testing in Seattle, New York and London. In any event, she had the book sent to the locker, rather than her home address so we could scope them out. These things are definitely the way of the future. Rather than waiting around for a delivery, not knowing if you've already missed it, or if it's been stolen, you can pick up your delivered goods at a nearby secure locker. This helps Amazon save on shipping costs, while increasing convenience for their customers. We went to the lockers located at the 7-Eleven on 16th and Madison. Amazon is extending its reach, outpacing even Jack's bean stock Be wary, or be excited. Monstrous change driven by behemoth enterprises always promises curiously questionable implications.
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