The influence and potential for the future mobile is
undeniable. And Jones Soda has a demographic that is the most obsessed with
their phones. Here are just three platforms in which Jones Soda can utilize their
mobile potential.
Instagram
Instagram is one of my personal favorites. Jones Soda needs
to have an Instagram account where users can follow and vote on their favorite
labels and upload their own photos to enter contests. Instagram is where a lot
of today’s youth are being creative and sharing interesting content.
Foursquare
Foursquare also has potential for doing location based
marketing. Generating a list of the top 10 places to drink Jones Soda in
Seattle can be a way for customers to earn a unique foursquare badge. This
could be achieved through partnering with restaurants, bars and hangout spots
around Seattle. They could also use this as a researching tool to find out
which places are popular for their demographic and look to partner with them.
Jones Soda App
Having a Jones Soda app could allow users to upload pictures
from their phone to the customizable Jones Soda label creator. This way people
can order their customizable Jones Soda with their own label straight from
their phone.
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