My Online Shopping Experience with Nike

I recently talked about online branding, and mentioned that Nike does a great job at it. They not only excel at online branding, they also give the customer a pleasant online shopping experience. Recently, I had another great online shopping experience with Nike.

I recently purchased a pair of running shoes on the NikeiD website, which is the site where you can customize a Nike shoe based on your preferences. The tool is easy to follow. You start off by picking the shoe you want to customize. Then you choose which colors you want different parts of the shoe to be, and there are many different choices. For example, you can choose from as many as seven different colors for the upper, overlay, underlay, lining, lace, and midsole parts of the shoe. Once you are done customizing the shoe, you select gender, size, width, quantity, and add it to your cart. During checkout they recommend items such as socks. You can then check out with Nike, or with PayPal.

The experience was good because the entire process was simple; from picking a shoe, to customizing, to checking out. Sure you can buy a regular Nike shoe at any retailer that sells Nike shoes, but if you want the shoes custom made, you have to order from Nike directly. You won’t be disappointed.

Sources:

Snip of the NikeiD site taken from: http://nikeid.nike.com/nikeid/index.jsp