At this point, every person who uses the Internet has likely heard or even used the phrase, "Oh, I'll just google it" when describing their plans to find particular information on the Internet. By using the phrase, these consumers effectually claim that they plan to use the Google search engine over other search engines like Bing or Yahoo to find information that they seek.
 |
| Google (the search engine and popular brand) vs. Googol (the number 10^100) |
In 2006, the word "google" was added to the Oxford English Dictionary and the Merriam-Webster Collegiate Dictionary as a verb describing the act of using the Google search engine to obtain information on the web. As the word (actually spelled "googol" was previously only the name of a number with 100 zeros) has taken on a totally different meaning, and is used as a word to actually describe the act of searching the Internet, Google can be considered one of the strongest and most influential online brands.
In recent years, Google has also become an e-mail provider, a cell phone manufacturer, a cloud-based office web application platform, a news source, an online deals provider, and more. As the brand increases its offerings, Google is becoming a stronger and even more diverse brand; but I would say that the brand will always remain most known for its search engine despite its diversification. It will be even more interesting in future years to witness in what ways that Google will continue to grow. I expect that one day, Google may even reach into the online retail business, and it may even open its own Google stores to provide in-store service centers for its users to come ask questions to human beings in the event that some of its services are confusing or less intuitive over time. However, it will take time to learn what Google will do next. Undeniable though is Google's presence in people's minds and its scope, influence and popularity among worldwide consumers.
No comments:
Post a Comment