Dick's Drive-in; into the mobile world

Dick's drive-in lacks the capacity to pursue the need of common mobile trends. A high need for creativity will be required to integrate the possibilities available in today's mobile industry.

For such possibilities, we must consider:

• Discount incentives will be relatively meager due to the already low prices.
• Preordering will be rather moot because it takes less than a few minutes to bring up a customer's order.

Thus, Dick's can consider alternative and indirect methods such as "checking in" where mobile app users can gain points and benefit through rewards.

This can be used for contests such as finding new popular locations to put a new storefront in a new city. They could also use a poll that extends their menu with the most popular options.

The mobile gaming industry will also be an option for Dick's, as the rise of gamification can produce lots of revenue for something everyone could enjoy, not just the casual gamer.

Also, notifications could be sent via SMS or through an app itself to allow consumers know special or secret deals for certain occaisions going on during the day.