Dick's burgers has a good facebook and twitter presence, however, they have absolutely nothing to do with mobile devices - no apps, no mobile website, no nothing - except for yelp.
My idea to get Dick's customers more engaged through the use of mobile technology is to create a custom suite of apps involving Dick's burgers. It would contain the following elements:
1. An instagram like app - custom filters or pictures people can use to customize and show off to their friends on their social media network
2. A simple game involving Dick's burgers - who wouldn't like to play a game of space invaders, instead of shooting down aliens, you shoot down burgers - the reward for completing the whole game?Maybe a coupon for a free shake (only one per customer). It's all about the gamification of the Dick's and attracting the new crowd of Digital natives.
3. A custom event tracker - whenever Dick's drive-in has an event going on (like last year's Social Media Scavenger Hunt), the app will help the customer keep track of the event, help submit photos, ask questions or link to other participants with the same app.
Mobile marketing is getting big, it's all a question of when and how a business is going to jump on the "mobile train". Those were some simple ideas that could be created at a small cost, however, the thing to keep in mind is - in the end, it's all about creating a community and nourishing it with events, entertainment/rewards and user generated content - this should increase Dick's online presence in WA and beyond; ultimately driving sales.
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