Opportunities through Mobile Application

Nowadays, every person, including kid, is connected through Internet. With Internet, life is become much easier. For instance, if you do not know something or try to figure it out something, you can search and solve the problem with any kind of search engine through Internet. As time goes by, people are more using more smartphones and tablets instead of desktops or laptops because it is easier and very effective for carry-on.

Related to this era with the Forbes’ article, “How Mobile is Rapidly Evolving the World”, there are three main takeaways of strategies that can be used for preparing mobile future, which are:

1.     Deliver a full-featured mobile-first engagement

2.     Evaluate opportunities to integrate your existing information and collaboration tools

3.     Measure, measure, and keep on measuring what is working and not working.

As far as we know, we have had some of those three crucial strategies. It is very crucial thing to implement outstanding system in this era.

For my business project, my client is Quadrant Homes. After doing researches, I have found that one of the biggest competitors is Bennett Homes. Both Quadrant Homes and Bennett Homes have the similar target market. On top of that, Bennett Homes is more develop, famous and successful rather than Quadrant Homes. However, it is unusual for both of them do not have the mobile application. Thus, in order to become more success in the future, Quadrant Homes and Bennett Homes should have mobile application in order for people to look the demonstration or updated news easily. Quadrant Homes can co-operate and work together as a business partner, such as Apple, because Apple has one of the greatest technologies, especially in smartphones and tablets, among its competitors. This is proven by the statistics in 2011 that said Apple has overcome all the Macs that has been ever sold. Thus, it is important and good opportunity to create mobile application through iOS device; Apple. However, Quadrant Homes should not focus on only Apple, but also Quadrant Homes should consider other technologies as well, such as Android, Blackberry, and Windows. Using this mobile application, Quadrant Homes can reach and target more consumers directly.