What will mobile applications do for SIP?

SIP has been in business for 6 years and also has been doing pretty well.
With the positions to serve well prepared meals in combination with delightful wines by premium services to whoever loves food, SIP has its vision of its own competitive advantage to compete against others. However, that competitive advantage might not be clear to the customers, and this might be a really important point where SIP needs to understand to move forward into the digital future without any suffer.


The business world is changing rapidly due to the innovation of technologies. Think of it this way: about 5-6 years ago, when Facebook wasn't huge, businesses still heavily rely on fliers, TV ads, posters, paper coupons, etc. to get new customers engaged in the businesses. Nowadays, Facebook, Groupon, Living Social, Twitter, Blog, YouTube, etc. are what businesses need to utilize to reach out to the customers because those are where customers hang out. Moreover, since customers today use on average 7 sources to RESEARCH about the businesses that they are going to visit; therefore, customers know and are aware of many information about the businesses that the businesses have no power over (rather than customers only know what the businesses told them). 

So, why do all of these related to SIP? 
This means adapting to the changes or ... dying.
Let the customer realizes or feels or experiences SIP's competitive advantage and tell others rather than self-define it and keep it for the business'self and might tell when asked ('Cause who ever been asked might not even know about it).


How can we do it?
Well, the easiest crow to go to should be the most crowded one. Therefore, going mobile isn't a bad idea at all. Many businesses out there will choose to go mobile with their suppliers and their employees; however, SIP doesn't have that many suppliers, and that many employees that can help make a huge impact on delivering the competitive advantage at first launch. SIP should target its customers and prospects for mobile application.


Why a mobile will help the business?
People nowadays are on their phone more than their PCs. Things that can be done on the phone for seconds will be more attractive than having to pick up the phone and talk to somebody to have something done. If you save the customers' time, they will pay you more for that and will listen to what you have to say to them later.


Example of some features should be included in the SIP mobile app:

• Making reservation.
• Checking daily special deals, meals.
• Checking menus.
• Opening hours.
• Contact Info.
• Linked with Facebook, Twitter, YouTube, LinkedIn, website.
• Introduction Videos.
• Checking events.
• Group ordering.
• Instant reordering.
• To-go ordering.
• Wine list and Wine info with videos and visual.
• Dish list and Dish info with videos and visual.

Remember, save the customers' time, entertain them, delight them with fabulous experience, they will pay more for your services and they will LISTEN to you.