Mark Fidelman, on his article How Mobile is Rapidly Evolving the World, brings up several important ideas that point out why businesses need to adapt to the rapidly changing mobile technologies in a competitive environment. The fact is businesses need to harness the opportunities that mobile technologies generate in order to stay competitive in the rapidly changing market. It is important for businesses to provide a remarkable experience to customers through mobile technologies as it is expected that mobile users will keep rapidly increasing.
With more iOS (iPads and iPhones) are sold in 2011, than all the Macs ever sold, it is apparent that consumers are starting to shift from using desktop computers to mobile devices (smart phones and tablets). This implies that there is a need for businesses to shift their focus from traditional advertising to creating a remarkable mobile experience for consumers. Pacific Science Center needs to capitalize this opportunity by creating a mobile app for iOS devices (iPad, iPhone, and iPod Touch) and other platforms like Android, Windows, and BlackBerry. To begin with, it will be better for the organization to focus on creating a mobile app for iOS devices as they are dominating the mobile market. The question is, what kind of app will provide a remarkable experience for customers?
First of all, the mobile app needs to be attractive, interactive, and easy-to-use; attractive - an app that differs from the other existing mobile apps in the industry, interactive - an app that engages the target audiences and encourages their participation, and easy-to-use - an app that is simple, easy to navigate around, and works properly. The mobile app will consist of five different segments, which include home page, education/tutorial page, IMAX page, social media page, and members page. The home page's contents will be very similar to the museum's website home page, but the appearance will not be exactly the same. The appearance will be specifically edited to fit the devices' screen, offering target audiences a simple yet attractive user interface. It is very important to include the reasons why the audiences should become a member or make a donation on the home page of the mobile app, explaining in detail how it will benefit themselves and the community by becoming a member or making a donation. The second segment of the app will be the education/tutorial page. Inside this segment, target audiences will be able to find some of the most interesting educational topics that are related to science, math, and technology. For instance, a tutorial video that teaches middle school students to create a simple project associated with physics course. Another example would be a relevant and interesting blog post or article that touches on the topic of either science, math, or technology. This particular segment is intended to educate the target audiences in a very interesting way. The third segment of the app will be the IMAX page. This particular segment is dedicated to all the movie enthusiasts in which they are able to find box office and documentary movies schedule, check out what movies are currently playing and others that are coming soon, check out people and critics' reviews on those movies, and watch now playing and coming soon movie trailers all in one platform, the Pacific Science Center's mobile app. The fourth segment will be the social media page. In this page, people will be able to share all the contents that they see and think are worthy to be shared with others on Facebook, Twitter, blog, and other social media platforms. They will be able to not only share writings, but also pictures and videos, all in a single app. In addition, here in this particular segment, people will be able to play a simple game that has been created and distributed on the museum's Facebook page. The game itself has been created previously for a particular campaign and that the winners of this simple game will be rewarded. The fifth segment of the mobile app will be the members page. Here, Pacific Science Center's members and donors will be able to enjoy unlimited access to all the mobile app's features. They will also be able to check out promotional offers that are exclusively provided for members and donors. These features are in essence interactive and provide remarkable experiences to target audiences as a result.
According to statistics provided by Mashable, 74.3% of consumers use their mobile devices for text message. For this reason, another breakthrough that Pacific Science Center can do with mobile technologies to take its marketing effort to a new level is to adopt the concept of permission marketing, asking target audiences' permission to send relevant text messages to those volunteers at least once a week. So, how does this work? As of now, Pacific Science Center provides an opt-in e-newsletter box on its website's home page. Instead of just giving an option to target audiences to subscribe to the museum's e-newsletters, they should also be given the choice to be included in Pacific Science Center's text messaging list. However, the museum needs to be really careful with what they are providing for those audiences. Contents that are irrelevant will be considered spam and will not be getting any attention from the audiences. Therefore, the contents of those text messages that will be delivered to target audiences have to be interesting and relevant.
With more iOS (iPads and iPhones) are sold in 2011, than all the Macs ever sold, it is apparent that consumers are starting to shift from using desktop computers to mobile devices (smart phones and tablets). This implies that there is a need for businesses to shift their focus from traditional advertising to creating a remarkable mobile experience for consumers. Pacific Science Center needs to capitalize this opportunity by creating a mobile app for iOS devices (iPad, iPhone, and iPod Touch) and other platforms like Android, Windows, and BlackBerry. To begin with, it will be better for the organization to focus on creating a mobile app for iOS devices as they are dominating the mobile market. The question is, what kind of app will provide a remarkable experience for customers?
First of all, the mobile app needs to be attractive, interactive, and easy-to-use; attractive - an app that differs from the other existing mobile apps in the industry, interactive - an app that engages the target audiences and encourages their participation, and easy-to-use - an app that is simple, easy to navigate around, and works properly. The mobile app will consist of five different segments, which include home page, education/tutorial page, IMAX page, social media page, and members page. The home page's contents will be very similar to the museum's website home page, but the appearance will not be exactly the same. The appearance will be specifically edited to fit the devices' screen, offering target audiences a simple yet attractive user interface. It is very important to include the reasons why the audiences should become a member or make a donation on the home page of the mobile app, explaining in detail how it will benefit themselves and the community by becoming a member or making a donation. The second segment of the app will be the education/tutorial page. Inside this segment, target audiences will be able to find some of the most interesting educational topics that are related to science, math, and technology. For instance, a tutorial video that teaches middle school students to create a simple project associated with physics course. Another example would be a relevant and interesting blog post or article that touches on the topic of either science, math, or technology. This particular segment is intended to educate the target audiences in a very interesting way. The third segment of the app will be the IMAX page. This particular segment is dedicated to all the movie enthusiasts in which they are able to find box office and documentary movies schedule, check out what movies are currently playing and others that are coming soon, check out people and critics' reviews on those movies, and watch now playing and coming soon movie trailers all in one platform, the Pacific Science Center's mobile app. The fourth segment will be the social media page. In this page, people will be able to share all the contents that they see and think are worthy to be shared with others on Facebook, Twitter, blog, and other social media platforms. They will be able to not only share writings, but also pictures and videos, all in a single app. In addition, here in this particular segment, people will be able to play a simple game that has been created and distributed on the museum's Facebook page. The game itself has been created previously for a particular campaign and that the winners of this simple game will be rewarded. The fifth segment of the mobile app will be the members page. Here, Pacific Science Center's members and donors will be able to enjoy unlimited access to all the mobile app's features. They will also be able to check out promotional offers that are exclusively provided for members and donors. These features are in essence interactive and provide remarkable experiences to target audiences as a result.
According to statistics provided by Mashable, 74.3% of consumers use their mobile devices for text message. For this reason, another breakthrough that Pacific Science Center can do with mobile technologies to take its marketing effort to a new level is to adopt the concept of permission marketing, asking target audiences' permission to send relevant text messages to those volunteers at least once a week. So, how does this work? As of now, Pacific Science Center provides an opt-in e-newsletter box on its website's home page. Instead of just giving an option to target audiences to subscribe to the museum's e-newsletters, they should also be given the choice to be included in Pacific Science Center's text messaging list. However, the museum needs to be really careful with what they are providing for those audiences. Contents that are irrelevant will be considered spam and will not be getting any attention from the audiences. Therefore, the contents of those text messages that will be delivered to target audiences have to be interesting and relevant.
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