In developing a mobile strategy for Goodwill Seattle I came up with a few ideas. The business model of Goodwill is to take donations of items and then sell them in their thrift stores. I thought that since the nature of what is actually donated and put on the shelf in stores is very dynamic, this presents some good opportunities for Goodwill to market in the mobile space.
The first idea I came up with is to start a campaign where customers would upload pictures of what they found in stores. This could potentially be built around a contest, for example, let's say that this week is crazy shoe week. Whoever purchases and uploads a picture of the craziest shoes can win a rebate or a gift card for the next time they shop at Goodwill. Winners could be determined by how many likes a picture has or something similar. For a picture to qualify it has to be taken with the front of the store in the background and the tag still attached. I think running these kinds of contests appeals to the sense of competition and treasure hunting in a way that doesn't require too much extra effort for shoppers at Goodwill, but adds tremendously to the experience.
Another idea that integrates the mobile Twitter/Facebook apps is for Goodwill to post something like "Today only! 50% discount if you show this post to cashier". I think running these kinds of promotions not only encourages people to go shop, but to also follow Goodwill online. When people are following online that opens up a lot more possibilities for building relationships, which are a key part of marketing strategy.
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